Tag Archives: marketing challenges

Why Engagement Leads to Revenue Growth

Posted on June 26, 2014 by kaonmarketingguru

Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading →

Posted in Marketing Guru, Sales Tools | Tagged 2014 marketing trends, 3D, 3D interactive product marketing, accelerate sales, Differentiation, engagement strategy, engagment, interactivity, marketing, marketing challenges, revenue growth, sales enablement | Leave a comment

iMediaConnection: How to Lower Costs by Repurposing Content

Posted on February 7, 2013 by KaonTrendSpotter

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading →

Posted in CEO Corner, Marketing Guru | Tagged 3D, content challenges, cutting marketing costs, interactive content, marketing, marketing challenges, marketing efficiency, producing enough content, repurposing content, reusable content, reusing marketing materials | Leave a comment

Tag Archives: marketing challenges

Why Engagement Leads to Revenue Growth

iMediaConnection: How to Lower Costs by Repurposing Content

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