Tag Archives: Customer experience

Product Marketing is Evolving… Is Yours?

Posted on September 26, 2013 by KaonTrendSpotter

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading →

Posted in Marketing Guru | Tagged Content marketing, customer driven experiences, Customer experience, marketing evolution, marketing trends, multi-channel content, product marketing, reusable content, visual storytelling | Leave a comment

Positioning and Differentiation – Why Consistency Matters

Posted on April 4, 2012 by Gavin Finn

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →

Posted in CEO Corner | Tagged B2B, Brand, Business, Customer, Customer experience, Differentiation, market perception, marketing, Message, Perception, Positioning | 1 Comment

Tag Archives: Customer experience

Product Marketing is Evolving… Is Yours?

Positioning and Differentiation – Why Consistency Matters

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