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Tag Archives: Business
“Interactive” is not just for the internet
When we hear or read the term “interactive marketing” the immediate connotation is web marketing, or anything to do with the Internet. In fact, many ad agencies are known as “interactive agencies” simply because they focus on Internet marketing. This … Continue reading
Posted in CEO Corner
Tagged Business, Engaging marketing, interactive, Internet marketing, marketing, Television, True interactivity
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Showing Complex Products, Simply
Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading
Posted in 3D Products, Creative Crackerjack
Tagged 3D model, BD Max, Business, complex products, interactive, product marketing, product model
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Trade Show Technology Trends to Watch in 2012
Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS. In conjunction with smart … Continue reading
Posted in Trade Show Trends
Tagged Business, Interactive Kiosks, marketing trends, QR codes, social media, trade show, Trade show tools
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