Tag Archives: Business

Getting to the Sales Presentation…

Back in the day when I was a young sales pup it was all about relationship selling. Anyone with the personality to create strong relationships quickly would get the sale more often than not. We sold on instinct, our gut, … Continue reading

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One Voice – Marketing and Sales

I never really believed the old saying that sales and marketing are like oil and water. I wanted to work in a utopian world where if everyone did their job to the best of their ability we would all get … Continue reading

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Is everyone tired on the trade show floor?

At a recent physician-focused trade show I couldn’t help but notice the mobile coffee carts littering the expo floor. Almost every major pharmaceutical and medical device company had an espresso, cappuccino, latté or hot chocolate to offer attendees. While baristas … Continue reading

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