Tag Archives: budget

The Tradeoff of Trade Shows

Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment.  Make … Continue reading

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Marketers Bring Down the House

‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading

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The Year-End Push & Future Investment

Recently, I have been thinking a lot about my year-end and next year’s strategy for our sales team’s success.  As the current year comes down to those final 30 days our thoughts always turn to “what can we do to … Continue reading

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