Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Marketing a Technical Product to Non-Technical People

Posted on March 8, 2012 by kaonmarketingguru

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading →

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Digital Marketing Strategy

Posted on February 13, 2012 by darlenehollywood

In the past week, I’ve heard two different people, from two very different walks of business life, reference digital marketing strategy, or DMS for short. If this is any indication, it appears that this could be the next hot trend … Continue reading →

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Resilience.

Posted on February 1, 2012 by darlenehollywood

“An idea can be as flawless as can be, but its execution will always be full of mistakes.” – Brent Scowcroft, former US National Security Advisor “Life isn’t supposed to happen the way you plan. Life happens the way you … Continue reading →

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