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Category Archives: CEO Corner
Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice
AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading
All Purchase Decisions Are Made By People
According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading
Understanding How Macro and Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading
Posted in CEO Corner, Uncategorized
Tagged B2B, B2B marketing, B2C, Buyers journey, Engage, interactive marketing, Kaon, Kaon Interactive, Risk Aversion, technological change
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