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Author Archives: Kristy Pauloski
Hubspot Inbound Conference Recap 2 of 9
The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout … Continue reading
Posted in Marketing Guru
Tagged business challenges, change, Cognitive thinking, content, Content marketing, Hubspot, Inbound, marketing, Memorable Content, Neuroscience, Science
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Hubspot Inbound Conference Recap 1 of 9
Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led … Continue reading
Posted in Marketing Guru
Tagged B2B marketing, B2B mobile marketing, LinkedIn, marketing, social channels, social media, social sharing, twitter
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Top Tips for Increasing Sales with Digital Interactivity
By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using … Continue reading
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