Author Archives: kaonmarketingguru

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About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

Marketers Bring Down the House

Posted on December 6, 2011 by kaonmarketingguru

‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading →

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B2B Marketers Share What Makes a Lead Qualified

Posted on November 9, 2011 by kaonmarketingguru

MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually … Continue reading →

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Smartphones or Rude Phones

Posted on November 1, 2011 by kaonmarketingguru

Did the rules of phone etiquette change when smartphones were invented? Is it now appropriate to use your smartphone during a face-to-face meeting or when listening to a lecture at a conference? My mother always taught me not to interrupt … Continue reading →

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