Author Archives: KaonTrendSpotter

Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement

Posted on January 29, 2014 by KaonTrendSpotter

January 29, 2014 Byline by Gavin Finn published by  The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading →

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Product Marketing is Evolving… Is Yours?

Posted on September 26, 2013 by KaonTrendSpotter

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading →

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3 Reasons Mobile Matters for Trade Shows and Events

Posted on August 1, 2013 by KaonTrendSpotter

Reasons Why Mobile Matters for Trade Show and Event Marketers Mobility is the name of the game for today’s event marketers, and it must be part of every marketing strategy. Fortunately, armed with new interactive technologies, sales and marketing teams … Continue reading →

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