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Author Archives: Gavin Finn
“Interactive” is not just for the internet
When we hear or read the term “interactive marketing” the immediate connotation is web marketing, or anything to do with the Internet. In fact, many ad agencies are known as “interactive agencies” simply because they focus on Internet marketing. This … Continue reading
Posted in CEO Corner
Tagged Business, Engaging marketing, interactive, Internet marketing, marketing, Television, True interactivity
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Why is change so difficult?
It is ironic that the most prevalent and dominant characteristic of modern life is also the most feared: change. This fear is not limited to technological change, but to many aspects of our individual and professional lives. The pace of … Continue reading
Posted in CEO Corner
Tagged adopted, Business, change, fear, industry-leading benefits, Internet, iPhone Apps, opportunity, technology
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Who comes first – Customers or Investors?
Balancing stakeholder value is a challenge for every business leader. This is especially true for public companies, who have to contend with the ever-present scrutiny of financial analysts, acting on behalf of the investing public (or so the theory goes.) … Continue reading
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