Tag Archives: Kaon Interactive

Face-to-Face Selling Is Still Effective

Posted on November 3, 2015 by Kristy Pauloski

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean sales face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most … Continue reading →

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B2B Marketing: Virtual display saves money and increases engagement for complex solution

Posted on October 21, 2015 by Kristy Pauloski

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading →

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New rules of customer engagement for Millennials

Posted on June 16, 2015 by Kristy Pauloski

5 tips companies must start thinking about when marketing and selling to Millennials By 2030, 75 percent of the global workforce will be made up of millennials, those born somewhere between the 1980s and 2000s. By these numbers alone, it … Continue reading →

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