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Tag Archives: B2B
Kaon Wins the EContent 100 Award
Kaon Interactive wins the EContent 100 award! EContent 100 is the list of “companies that matter most” in the digital content industry. Read more about Kaon’s accomplishment here: View from the Top: Kaon Interactive The full list of 100 companies: … Continue reading
Posted in News, Uncategorized
Tagged B2B, Digital content, Digital Content Industry, Digital marketing, EContent100, Kaon, Kaon Interactive, marketing
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Face-to-Face Selling Is Still Effective
Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean sales face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most … Continue reading
Power the Bottom of the Funnel with Sales Enablement
Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading
Posted in Marketing Guru
Tagged B2B, BOFU, Buyers journey, customers, Hubspot, Inbound, Kaon, kaoninteractive, Marketing Funnel, Pain Points, Sales and Marketing Alignment, Sales funnel, social media
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