Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Controlling Trade Show Costs

Posted on October 14, 2011 by darlenehollywood

Trade-Show-Advisor.com recently wrote a blog post entitled “Know the 5 Trade Show Expenses You Can’t Control.” They went on to identify these five as: Freight that is Temporarily Missing That Lone Small Package Empties Never Show Up  The Lost Carpet … Continue reading →

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One Voice – Marketing and Sales

Posted on October 12, 2011 by kaonmarketingguru

I never really believed the old saying that sales and marketing are like oil and water. I wanted to work in a utopian world where if everyone did their job to the best of their ability we would all get … Continue reading →

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Is everyone tired on the trade show floor?

Posted on October 4, 2011 by darlenehollywood

At a recent physician-focused trade show I couldn’t help but notice the mobile coffee carts littering the expo floor. Almost every major pharmaceutical and medical device company had an espresso, cappuccino, latté or hot chocolate to offer attendees. While baristas … Continue reading →

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