Category Archives: Creative Crackerjack

Showing Complex Products, Simply

Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading

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‘Jobs’ Done Right – Creative Perfection

Our Creative Director stopped by my office today to tell me that one of the shelves I hung during our office redesign was slightly askew.  I looked at the shelf and thought jeeze only he would have noticed that 2-degree … Continue reading

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New Creative Techniques Used at Oracle OpenWorld 2011

We’ve recently come off a big project push for Oracle OpenWorld, which took place the first week of October in San Francisco. After many long nights and lots of coffee, we wrapped up a number of large projects for the … Continue reading

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