Tag Archives: interactive marketing

Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Posted on February 7, 2017 by Gavin Finn

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading →

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Kaon Exhibits at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo

Posted on August 4, 2016 by Kristy Pauloski

Kaon Interactive was as an exhibitor at the AACC 2016 event to show companies in the healthcare industry how interactive sales and marketing applications help simplify their clients’ complex product and solutions stories in visually engaging ways. Continue reading →

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All Purchase Decisions Are Made By People

Posted on July 29, 2016 by Kristy Pauloski

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading →

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