Tag Archives: Digital marketing

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading

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Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

An increasing number of B2B enterprises are adopting interactive content as part of a digital transformation strategy. AR and VR are the next frontier. Continue reading

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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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