Tag Archives: business challenges

Marketing a Technical Product to Non-Technical People

Posted on March 8, 2012 by kaonmarketingguru

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading →

Posted in Marketing Guru | Tagged 3d product, B2B, business challenges, interactivity, Kaon Interactive, LinkedIn, marketing, non technical, storytelling | Leave a comment

Resilience.

Posted on February 1, 2012 by darlenehollywood

“An idea can be as flawless as can be, but its execution will always be full of mistakes.” – Brent Scowcroft, former US National Security Advisor “Life isn’t supposed to happen the way you plan. Life happens the way you … Continue reading →

Posted in Marketing Guru | Tagged Brent Scowcroft, Business, business challenges, marketing, marketing flexibility, marketing plan, Problem solving, Resilience, Will.i.am | Leave a comment

Tag Archives: business challenges

Marketing a Technical Product to Non-Technical People

Resilience.

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