Tag Archives: B2B marketing

Understanding How Macro and Micro Forces Influence Marketing

Posted on July 6, 2016 by Kristy Pauloski

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading →

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Kaon Interactive WINS the 2016 SBANE Innovation Award!

Posted on May 17, 2016 by Kristy Pauloski

And the Winner is… Kaon Interactive!   20 Finalists, narrowed down from 188 nominees, presented to a panel of 66 judges on April 7th at the MIT Endicott House in Dedham, MA as part of Phase 2 of the competition. After … Continue reading →

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How To: Build loyalty through customer engagement

Posted on March 24, 2016 by Kristy Pauloski

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading →

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