Category Archives: Sales Tools

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Posted on February 15, 2017 by Kristy Pauloski

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading →

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Posted on February 7, 2017 by Gavin Finn

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading →

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3 Essential Ingredients For Your Engaging Sales Presentation

Posted on December 15, 2015 by Kristy Pauloski

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of … Continue reading →

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