Author Archives: Gavin Finn

Marketing should be Sales’ BFF

Posted on February 7, 2012 by Gavin Finn

In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading →

Posted in CEO Corner | Tagged Business, collaborative, Geoffrey James, marketing, Sale versus Marketing, sales, sales and marketing collaboration, shared responsibility, unity | 2 Comments

Marketing Innovation

Posted on January 27, 2012 by Gavin Finn

Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading →

Posted in CEO Corner | Tagged budget analysis, Business, Innovation, marketing, Marketing Innovation, Marketing ROI, new marketing technologies, New marketing trends, powerpoint, sales | Leave a comment

What Marketers Can Learn From Blaise Pascal

Posted on January 4, 2012 by Gavin Finn

True, he lived in the mid 1600’s. Yes, he was the mathematical genius who invented the first mechanical calculator. And, he is best known for his trailblazing work in geometry and probability theory. So, what does any of this have … Continue reading →

Posted in CEO Corner | Tagged attention, Blaise Pascal, Business, captivate audience, concise, elevator pitch, marketer, Pascal, short and sweet | Leave a comment

Author Archives: Gavin Finn

Marketing should be Sales’ BFF

Marketing Innovation

What Marketers Can Learn From Blaise Pascal

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