Kaon Selected as a 2012 MITX Innovation Awards Finalist

Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category

Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” category for the 2012 MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of technology and marketing; revolutionizing the way we work and play.

“The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing,” said MITX President Debi Kleiman. “We were so impressed by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we’re very proud to honor their great achievements.”

The new mobile Kaon 3D Product App™ ‘virtually’ puts all of a company’s products into the hands of its prospects. Customers can explore and interact with the 3D virtual products themselves, and the app allows sales and marketing professionals to easily and cost effectively present engaging product demonstrations to prospects at trade shows, sales meetings and other events, anytime, anywhere, at a moments notice.

“Kaon’s new iPad and iPhone mobile functionality will change the way product marketers and global sales teams are able to virtually demonstrate products on the go, by providing intimate touch-screen interactivity to engage prospects with photo-realistic 3D products. This app also dramatically reduces costs associated with shipping products to trade shows and other events, “said Gavin Finn, CEO of Kaon Interactive. “We are proud to have our mobile application recognized as one of the top innovations built in New England and believe this technology is revolutionizing how global companies sell to prospects today.”

Kaon Interactive will be recognized with the other finalists at the ceremony typically attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th.

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.
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