Tag Archives: virtual events

New Kaon Platform Feature: Video Conferencing Connection with Interactive Applications

Kaon has added one-click connection from our applications to any videoconferencing platform, providing a seamless way for Kaon’s interactive applications to be immediately launched at the start of any video conference. This new functionality gives sales and marketing teams at global enterprises a way to more effectively engage customers and communicate their complex product and solution stories in virtual meetings, briefings, or events. Continue reading

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Virtual Spaces: How to Create, Connect, Navigate and Experience

Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them. Continue reading

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The Highs and Lows of Event Marketing

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading

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