Tag Archives: reusable content

Product Marketing is Evolving… Is Yours?

Posted on September 26, 2013 by KaonTrendSpotter

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading →

Posted in Marketing Guru | Tagged Content marketing, customer driven experiences, Customer experience, marketing evolution, marketing trends, multi-channel content, product marketing, reusable content, visual storytelling | Leave a comment

iMediaConnection: How to Lower Costs by Repurposing Content

Posted on February 7, 2013 by KaonTrendSpotter

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading →

Posted in CEO Corner, Marketing Guru | Tagged 3D, content challenges, cutting marketing costs, interactive content, marketing, marketing challenges, marketing efficiency, producing enough content, repurposing content, reusable content, reusing marketing materials | Leave a comment

Tag Archives: reusable content

Product Marketing is Evolving… Is Yours?

iMediaConnection: How to Lower Costs by Repurposing Content

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