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Tag Archives: demonstrations
The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
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Controlling Trade Show Costs
Trade-Show-Advisor.com recently wrote a blog post entitled “Know the 5 Trade Show Expenses You Can’t Control.” They went on to identify these five as: Freight that is Temporarily Missing That Lone Small Package Empties Never Show Up The Lost Carpet … Continue reading
