Mobile World Congress Was Cancelled… Now What?

Posted on March 3, 2020 by dpolihovsky

The world’s biggest mobile technology show, Mobile World Congress, did not take place this year. In the past, this meant that significant marketing budgets would have been wasted. 

However, marketing leaders in innovative companies like Amazon Web Services, Juniper Networks, HPE, Dell and Supermicro have invested in digital transformation strategies. This means their investments in interactive customer engagement solutions developed for MWC were designed to transcend the event, and, so, they are immediately available and useful to their global marketing, sales, and channel teams everywhere.

Built on a powerful, all-purpose platform, these interactive, product-storytelling applications convey crisp value differentiation messages to each constituent in the buying ecosystem. Key characteristics of these innovative applications include:

  • Offline and online capabilities (on the web or native applications running offline on PCs or mobile devices)
  • Device agnosticism (mobile, tablet, PC, touch screen)
  • Venue agnosticism (website, trade show, analyst briefing, training, onboarding)
  • Interactive 3D, augmented reality and virtual reality experiences
  • Scalability and extensibility  (with real-time cloud updates)

Optimists see opportunity in every challenge. With the cancellation of MWC comes the ability for companies to reallocate funds and focus into alternative sales and marketing initiatives that engage customers on a one-to-one basis with relevance and impact – even without a face-to-face meeting. Don’t miss out on your chance to turn what could have been a crisis into an opportunity that will yield results for years to come!

Contact us to learn how Kaon’s interactive solutions can accelerate your marketing and sales efforts.

Posted in 3D Products, Creative Crackerjack, Marketing Guru, Sales Tools, Trade Show Trends | Tagged , , , | Leave a comment

Kaon Interactive & DXC Technology Win Killer Content Award

Posted on February 27, 2020 by kaondigital

The Finnys: 2020 Killer Content Award Winner, Interactive Content, DXC Technology & Kaon InteractiveB2B marketers have been tasked with a new challenge: to look at their business, their marketing tactics, and their customers through a new lens.

With the Killer Content Awards, the B2B Marketing Exchange spotlights companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that employ new storytelling methods and amplification channels.

Congratulations to Kaon Interactive and DXC Technology, winners of the Killer Content Award in the category of Interactive Content.

DXC Technology interactive applicationDXC Workplace and Mobility leaders have used the DXC MyWorkStyle interactive application to communicate the unique value of DXC solutions. Used in over 18 countries, this application ensures consistent, accurate, and simple messaging around the entire offering presentation for both sales representatives and clients.

“It’s not us pushing it to our sales team, it’s them pulling for it and mandating its use because they see so much value in it. That’s what, to me, has shown its success,” said George Ferguson, Go-to-Market Lead at DXC Technology.

DXC sales teams are using the application to elevate their knowledge and expertise in communicating DXC’s complex value differentiation, which was previously limited to a few subject matter experts. This enables sales representatives to better engage with customers, creating a more productive dialog and buying cycle. These interactive sales and marketing experiences are device-agnostic and work across mobile devices, desktop, web, augmented reality, virtual reality, and more.

Congratulations to the DXC Technology team and to everyone at Kaon Interactive for earning this award! It is a testament to the work we do everyday to create amazing applications that transform our customers’ business.

Click here to read the full case study on the DXC Technology application, then contact us to learn how Kaon’s interactive solutions can accelerate your marketing and sales efforts!

Posted in Creative Crackerjack, Marketing Guru, News, Sales Tools | Tagged , , , , , , , , | 1 Comment

Press Release: Kaon Welcomes New Clients and is Named One of the Most Reputable Companies

Posted on October 24, 2019 by kaondigital

As the leading provider of 3D interactive marketing and sales applications for global B2B brands, we recently announced the continued global growth in adoption of the Kaon High Velocity Marketing Platform®, including the recent addition of five new multi-billion-dollar enterprise clients. 

New customers include:

Kaon’s high-impact sales and marketing applications help global B2B companies more effectively communicate why their products/solutions are more valuable, across the entire buyer’s journey. Our solutions drive sustained increases in sales and reduced marketing costs, leading Kaon to be named one of the Most Reputable Companies in the country by The Silicon Review.

Read the full press release here.

To learn more about how Kaon’s platform can help your business, visit www.kaon.com.

Posted in News | Tagged , , , , , | Leave a comment