Category Archives: Trade Show Trends

Generating the Spark for Memorable Virtual Experiences

As we move forward in this crazy new world, it will get increasingly more important to relate to users in, not only creative but also, meaningful ways. We need to start thinking about how we can use all the technology at our disposal to excite guests and engage them. Continue reading

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Virtual Spaces: How to Create, Connect, Navigate and Experience

Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them. Continue reading

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Weathering Market(ing) Uncertainty

We need to prepare for months of an uncertain business environment ahead. What can we control when everything surrounding us is so uncertain? What can we do at an organizational level to sustain revenue growth and continue to effectively engage with customers during these unstable times?  Continue reading

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