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Category Archives: CEO Corner
Now is the Time for Digital Transformation
After Q1 of this year, companies must pivot to true digital transformation — not just digitization of their in-person and analog processes, which is what many are doing. Robert Reiss, of the CEO Forum Group, and Gavin Finn, Kaon’s president and CEO, addressed this business-vital issue in a recent Forbes article. Continue reading
How Marketers Can Bridge Innovation and Business
Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. Continue reading
Posted in CEO Corner, Marketing Guru
Tagged B2B marketing, CEO, CMO, technology trends
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Prediction: Successful Marketers Treat Sales as Clients and Partners
As corporate marketing undergoes a digital transformation, the marketing department is no longer just throwing collateral over the way to sales. Continue reading
