Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Kaon Driving Use of Virtual Reality for Enterprise Sales and Marketing

Posted on February 22, 2018 by kaondigital

As one customer recently noted, so many B2B companies are using virtual reality for the technology, for the ‘wow,’ to draw potential customers. Yet, those customers walk away remembering the fun they had playing a virtual reality game in a … Continue reading →

Posted in CEO Corner, Geek Talk, Marketing Guru, News, Sales Tools | Tagged , , , , , | Leave a comment

Top 5 Blog Posts of 2017

Posted on December 26, 2017 by kaondigital

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year … Continue reading →

Posted in Geek Talk, Hardware Trends, Marketing Guru, News, Sales Tools | Leave a comment

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Posted on November 9, 2017 by kaondigital

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging. “When marketers create value messaging, the customer’s expectation … Continue reading →

Posted in CEO Corner, Marketing Guru, Sales Tools | Tagged , , , , , | 1 Comment