It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.
In that vein, let’s look at the most popular posts on this blog from the past year.
#5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines
Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel. Positioning your brand is the foundation of any marketing strategy, and Software Advice sought the advice of a number of B2B marketing experts, including Kaon Interactive CEO and President Gavin Finn, on the topic.
Colin Barry of VentureFizz was blown away by his coffee shop virtual reality demonstration. (Coming soon to a coffee shop near you! Kaon VR® has been making the rounds to coffee shops across the country this year.) He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories.
Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales. Your sales people always have their smartphones on hand, and your prospects and customers, most likely, keep their mobile devices close as well. This creates an obvious and effective channel for reaching and engaging your target audience. How do you develop the best mobile application to achieve your organization’s sales goals? We covered what you need to know to be successful with your mobile application.
#2: Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR
We are as surprised as you are that a press release made it to the second spot on our top five most popular blog posts of the year, but as the first smartphone equipped with both augmented reality and virtual reality technology, it set off a shift in adoption of and access to these technologies.
The top post of the year comes from Entrepreneur‘s coverage of augmented reality and virtual reality necessity in the enterprise. As the article states, however, it is not the technology itself that should cause the excitement but what the technology enables us to achieve: telling a compelling story to prospects and customers.