Category Archives: CEO Corner

Differentiation – why isn’t it easier?

Posted on September 28, 2011 by Gavin Finn

We have the privilege of working with marketers from many of the world’s leading companies. It seems to me that it is becoming more and more difficult to develop crisp, well-understood, and accurate marketing differentiation messaging, even for market leaders. … Continue reading →

Posted in CEO Corner | Tagged Differentiation, messaging | Leave a comment

Dynamic Content that Makes Sales Engaging

Posted on January 24, 2011 by KaonTrendSpotter

The marketing imperative can be clearly stated: Arm your sales teams with compelling and engaging sales tools that articulate your company’s benefits clearly and consistently at every customer touch-point. Fortunately, there are new innovative technologies available for marketers to achieve … Continue reading →