Tag Archives: complex products

B2B Marketers Top 3 Problems

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading

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Showing Complex Products, Simply

Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading

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