Tag Archives: measuring engagement

How Marketers Should Measure Digital Engagement

Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” Continue reading

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B2B Sales Organizations Shifting to Interactive Mobile Marketing Apps That Demo Products and Measure Customer Engagement

Interactive 3D Product Apps Are Changing the Way that B2B Companies Sell and Engage Prospects Maynard, MA – July 15, 2013 – An increasing number of companies are using advanced new mobile apps to ensure their sales teams are engaging … Continue reading

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