Tag Archives: marketing budget

B2B Marketing Budgets Up 6.8% in 2012

Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading

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B2B Marketers Top 3 Problems

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading

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