Tag Archives: LinkedIn

A Guide to B2B Social Media Marketing

Ever since Social Media became the most popular medium since the Big Bang (not the TV show, the actual Big Bang) B2B marketers have been struggling to “leverage” this medium. But it is early days yet, and there are no … Continue reading

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Marketing a Technical Product to Non-Technical People

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading

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The Right Social Media For Businesses

As a recent adopter of social media, we’ve very recently discovered the plethora of options out there for businesses and professionals to use. With the recent social media boom there are more sites than most marketers can wrap their heads … Continue reading

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