To kick off 2020, here is a quick look back at 2019, and your top three favorite posts on this blog of the year…
This in-depth look at how marketing and sales leaders at seven enterprise companies, across various industries, took on the task of digital transformation in their organizations and achieved results beyond initial expectations was your favorite post of last year. And, it’s no surprise. Digital transformation is still one of those jargon-like catch words being thrown around enterprises and industries. What does it mean? What does it look like when you digitally transform in the enterprise? What are the benefits, and what are the challenges? These questions are all best answered by case studies and testimonials of those who have been there and succeeded — those who are similar to you and your organization.
Sales and marketing is changing rapidly as buyers in general are becoming more savvy and moving themselves along their own buyer’s journey without speaking to sales. Additionally, B2B buyers are applying their buying process and habits as consumers to business purchases — eliminating the classical B2B marketing and sales mindset. This industry-specific post addresses how marketers across the manufacturing sector can use new tools and tactics to better reach and engage with this changing buyer landscape.
Last year was a big year here at Kaon Interactive for many reasons, not the least of which was the significant growth in our team. We welcomed many newcomers to our Kaon family, expanding existing team and creating new roles as our business needs change and expand. You enjoyed meeting and getting to know our new team members a bit, and we’re so proud to have them here.
Here’s to a successful 2020! As you work your marketing strategy this year, schedule a quick demo with a member of our team to learn how Kaon can help you amplify and achieve your sales and marketing goals!