Monthly Archives: July 2016

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

Posted in CEO Corner | Tagged , , , , , , , , , | Leave a comment

Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading

Posted in CEO Corner, Uncategorized | Tagged , , , , , , , , , | Comments Off on Understanding How Macro and Micro Forces Influence Marketing