B2B Sales Organizations Shifting to Interactive Mobile Marketing Apps That Demo Products and Measure Customer Engagement

Interactive 3D Product Apps Are Changing the Way that B2B Companies
Sell and Engage Prospects

Maynard, MA July 15, 2013 – An increasing number of companies are using advanced new mobile apps to ensure their sales teams are engaging customers and prospects and measuring the effectiveness of marketing materials, according to Kaon Interactive, a leading provider of interactive 3D product marketing applications.  This is a significant shift from the use of static collateral, presentations and website content that is simply viewed on mobile devices.

With mobile marketing on the rise, businesses are turning to mobile apps to drive customer engagement and increase customer loyalty. Investments in tablet technology and mobile apps are among the top pri­or­i­ties for dig­i­tal mar­keters in 2013 and a new breed of mobile sales enablement apps are emerging that are intended to change the way B2B companies interact with, and show products to customers. However, as companies start to roll out new apps, many of their sales teams are “downloading and disengaging.” Research shows that 25% of business apps are deleted after their first use, and there is a significant drop-off in usage over the first 90 days after a mobile app is installed – on average, only 35% of users are still active.

“Mobile marketing apps have the potential to radically improve sales effectiveness and marketing efficiency if they are done right and leverage the interactivity that a mobile device offers to customers,” says Gavin Finn, Kaon Interactive’s president and CEO “In this competitive marketplace, organizations must provide personalized, engaging apps that deliver a smarter mobile experience, resulting in the relevant transfer of knowledge and enthusiasm for a company’s products to the customer.”

The award winning Kaon 3D Product App™, is becoming increasingly the B2B mobile sales app of choice due to its engaging interactive 3D Product Models (which look and behave exactly like the actual products), integration of supporting marketing content, and ability to track engagement by users. Instead of simply counting app downloads, the Kaon 3D Product App allows organizations to measure user engagement to ensure that their marketing investment is truly being used to its fullest potential. In stark contrast with most business apps, the average user of a Kaon mobile app engages 5.8 times per week with its interactive 3D mobile product content – translating into effective sales encounters.

Since the introduction of its marketing app, Kaon has been chosen as the interactive 3D product-marketing vendor of choice to help major B2B brands build mobile apps that provide engaging and immersive product experiences. Over 55,000 unique users in 39 countries are using Kaon’s mobile marketing applications. Customers include BD Diagnostics, Calix, Ciena Corporation, Cisco Systems, EMC, GE Measurement & Control, Haemonetics Corporation, Hobart, IBM, Legrand, Oracle, Ortho Clinical Diagnostics, Schneider Electric, LSI, Tecan, VCE, Waters Corporation, and other leading global companies. Click here to experience their 3D Product Apps in the iTunes store: http://log.v-central.com/list

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One Response to B2B Sales Organizations Shifting to Interactive Mobile Marketing Apps That Demo Products and Measure Customer Engagement

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