Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application

MAYNARD, MAMay 13, 2013Kaon Interactive, the leading provider of interactive 3D product sales and marketing applications, today announced that two of Kaon’s medical device customers won first place awards in the 2013 Diagnostic Marketing Association (DxMA) Creative Communication Awards for their use of interactive storytelling solutions and 3D Interactive Product Models.

For over 23 years, the Dx Creative Communications awards have honored the best of the best in diagnostics marketing, advertising, and promotional programming.

IL DxAwardInstrumentation Laboratory (IL), a global leader in diagnostic instruments, reagents and software for Critical Care and Hemostasis, won first place in the Corporate Communication category for its “GEMweb® Plus Interactive virtual-Demo”.

Created by Kaon, IL’s GEMweb Plus Interactive virtual-Demo enables the company to showcase the GEMweb Plus management software solution, which features an intuitive, user-friendly interface that provides users with complete control of their analyzers. The application demonstrates the GEMweb Plus solution in various point-of-care-testing environments, allowing users to explore the many facets of the product at their own pace and area of interest. The GEMweb Plus interface allows health care professionals access to vital patient information from any location, using any networked PC or GEM® Premier™ 4000 Critical Care analyzer. It offers total connectivity whether the user is in the ICU, a satellite facility or at home.  Now, IL has an interactive demonstration that can be used to crisply articulate the clear value of GEMweb Plus in any selling situation.

“With this unique visual storytelling solution, we are now able to better communicate the features and benefits of GEMweb Plus, while providing our team with an interactive tool that is innovative and easy to use,” said Sally McCraven, Worldwide Marketing Communications at Instrumentation Laboratory.

Another global medical device customer of Kaon’s won first place in the Product/Service Brand Creation category for its interactive 3D Product application. Built on the Kaon platform, this breakthrough sales enablement tool dramatically improves sales effectiveness and efficiency by enabling the client’s sales and marketing teams to demonstrate the company’s entire diagnostic solution portfolio anytime, anywhere, at dramatically lower costs. It addresses customer questions interactively via engaging user interfaces for the iPad, laptop, and large touch- screen appliances. This solution communicates the value of clinical chemistry products in a manner specifically designed to address the variety of audiences in the medical device buying cycle. Each constituent in the user’s organization can interact with areas of the application that are of interest to them, from a high level overview of all products down to an interactive photo-realistic 3D product model of a particular analyzer or system.

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