It's All Virtual

Note: The following is a guest post by Gavin Finn, President & CEO of Kaon Interactive, Inc.

Introduction

Most of us are very well aware of how mobile platforms (smartphones and tablets) are transforming sales for B2B companies. Many companies are now arming their sales forces with these tools, and we see what is happening right at the moment of each sales encounter: a very much more excited prospect. An iPad is much more than a mobile email and CRM platform for the salesperson to use on-the-go: it is a new way of engaging customers directly.

Mobile Device Content

“Marketers are generally delivering exactly the same brochures, videos, and presentations for use on the iPads as they were previously delivering on the laptop. What a missed opportunity!”

But what is less obvious, yet just as important, is a new focus on answering the question “what exactly is on these…

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