Marketing the Idea of Sales Mobility

Forrester reports that 40% of CMOs say increasing their tech savvy is their top 2012 goal. Driving the trend: sales mobility. As complex product companies look to build sales opportunities, they’re using mobile platforms (iPads and Smartphones) to present products anywhere, anytime. But the question is: Who’s developing the dynamic content that will excite prospects and accelerate sales?

Marketing the Idea of Sales Mobility is a white paper that highlights how interactive mobile marketing tools can …

  • Allow access to virtual products for sales presentations anywhere, anytime, at a moments notice
  • Provide consistent product demonstrations on mobile sales presentation tools like iPads, iPhones and laptops
  • Quickly engage prospects in the buying process while increasing knowledge retention
  • Convey core differentiation without a physical product present
  • Personalize experiences to put the customer in the “driver’s seat”
  • Eliminate the need for product shipping

Armed with mobile devices, sales teams don’t just conduct business anytime, anywhere; rather, they’re putting personalized product demonstrations directly into the hands of their prospects, which helps to close deals.

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.
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