It’s the time of year for resolutions. And, while you may be focused on personal goals – whether looking to lose a few pounds in the coming year, spend more time with the family, get out of debt, etc. (topping a list of the 10 most popular for this year)…there are professional resolutions to put in place as well.
Rather than defining my own, I decided to look around and see what other marketers were saying. Here are a few ideas for marketing in the New Year:
- From Fast Company’s blog, a collection of marketing to-dos for 2012 from the mouths’ of trailblazing CEOs: “I will carefully cultivate my customer community”; “I will think of social media as more than an advertising channel”; “I won’t be the last one in my category to build a mobile site.” See the entire list at: http://www.fastcompany.com/1799807/8-bold-resolutions-for-marketers
- For SMB’s Inc. offers six of their own resolutions, among them: get in the cloud; have fun with your website; consolidate your customer base. Find the rest at: http://www.inc.com/janine-popick/6-marketing-new-years-resolutions-for-2012.html
- From the MetroWest Daily News, the paper right in our own backyard, “Imagine all of your employees enjoying the same work-life balance that you seek, being compensated fairly and rowing just as hard as you do as you steer toward the goal. Sounds lofty coming from a marketing consultant, but the smartest marketing plans just won’t work well if your employees aren’t onboard.” Read more at: http://www.metrowestdailynews.com/business/x987652561/Marketing-strategies-for-the-new-year
Great advice worth taking into account. And, don’t forget, you can also resolve to turn your product stories into dynamic interactive experiences with Kaon.
Happy New Year!
