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Tag Archives: trade show
What’s in the Box? Differentiating Your Telecom Products from Your Competition.
Marketers in the telecom and networking hardware industry have struggled for years to differentiate their products, while salespeople have struggled to clearly decipher what product within their portfolio is best suited for their customers’ needs. “At first glance, the physical … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D Products, CommScope, differentiate products, Digital Marketing Strategy, experiences, interactivity, iPad, Juniper Networks, Kaon Interacive, marketing, markting technologies, product launch, sales meeting, Telecom, Touch-scr, trade show
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Marketers Make Manufacturing Products Sexy
Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading
Six Advanced Trade Show Strategies
A recent TSNN (Trade Show News Network) post “Six Advanced Trade Show Strategies and Tactics” caught my attention as it discussed techniques that can really elevate and stimulate trade show programs. Their list of suggested strategies included… Select Vertical Market … Continue reading
CMOs Must Redefine Traditional Marketing
In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading
Posted in Marketing Guru
Tagged 3d product, CMO, cross-platform, iPad, laptop, marketing, messaging, sales enablement, social media, touch-screen, trade show, Website
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The Highs and Lows of Event Marketing
In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading
Posted in Marketing Guru, Trade Show Trends
Tagged B2B, budgets, content, face to face, interactive, iPad, marketing, Marketing Sherpa, personalization, touch-screen, trade show, virtual events
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Trade Show Technology Trends to Watch in 2012
Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS. In conjunction with smart … Continue reading
Posted in Trade Show Trends
Tagged Business, Interactive Kiosks, marketing trends, QR codes, social media, trade show, Trade show tools
2 Comments
The Tradeoff of Trade Shows
Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment. Make … Continue reading
Lead Gen Tracking Technologies for Trade Shows– What value do they bring?
Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been to the booth, whether you’re relying on … Continue reading
Posted in Trade Show Trends
Tagged Business, Customer, events, Lead generation, leads, marketing, QR codes, RFID, trade show, Trade show technologies, Trade show tools
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Tradeshow Television…You’re On
Earlier this week I read a post on TradeShowAdvisor.com in which Bob Lipp, creator of Trade Show News Television, said a well-produced tradeshow video can extend the life of your trade show investment. According to Lipp, “News-style streaming videos can … Continue reading
Posted in Trade Show Trends
Tagged Business, content, social media, trade show, Trade Show Television, Tradeshow, video trade show, Vimeo, Website, YouTube
1 Comment
Controlling Trade Show Costs
Trade-Show-Advisor.com recently wrote a blog post entitled “Know the 5 Trade Show Expenses You Can’t Control.” They went on to identify these five as: Freight that is Temporarily Missing That Lone Small Package Empties Never Show Up The Lost Carpet … Continue reading
Is everyone tired on the trade show floor?
At a recent physician-focused trade show I couldn’t help but notice the mobile coffee carts littering the expo floor. Almost every major pharmaceutical and medical device company had an espresso, cappuccino, latté or hot chocolate to offer attendees. While baristas … Continue reading
Posted in Marketing Guru, Trade Show Trends
Tagged booth, Business, exhibitors, medical device, trade show
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