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Tag Archives: sales
4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading
Kaon Enhances 3D Product Marketing Applications
B2B Product Marketers Can Now Give Better Visual Product Demonstrations On Mobile Devices, at Trade Shows or for Sales Demos Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today new enhancements to its Kaon 3D Product Models … Continue reading
Posted in 3D Products, News
Tagged 2D Product Models, 3D mobile app, B2B, differentiate products, experiences, interactive demonstrations, interactivity, iPad, iPhone, marketing, MITX Innovation Awards, mobile devices, product catalogs, Product marketers, products, sales, sales demos, salespeople, sell, shipping, trade shows, virtually, visual demonstrations
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All Your Products in Your Pocket – Virtually
The First Mobile Solution to Make 2 Ton Products Portable The Kaon 3D Product App™ is the latest Kaon innovation providing interactive 3D product models optimized for the iPad and iPhone, without an Internet connection. Mobile devices are quickly becoming the hottest … Continue reading
Posted in Marketing Guru, News
Tagged 3d product, Ciena, iPad, iPhone, Kaon, marketing, mobile, mobile technology, partners, product, product models, sales, sales enablement, Smartphone, touch-screen, virtual
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Marketers Make Manufacturing Products Sexy
Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading
Content Marketing Predictions in 2012
60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading
Posted in Marketing Guru
Tagged content, interactive, interactive marketing, knowledge retention, sales, smartphones, tablets, touch-screen
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Kaon App Revolutionizes Interactive Product Demos for iPads and iPhones
Sales and marketing teams deliver visually stunning product demonstrations anywhere, anytime Maynard, MA – March 6, 2012 – Kaon Interactive, Inc., creators of 3D interactive sales and marketing solutions that bring products to life, today announced the launch of the … Continue reading
Posted in News
Tagged 3D Product Catalog, 3D Products, App, App Store, Apple, Ciena, Demo, global sales, iPad, iPhone, iTunes, Kaon 3D Product App, Kaon Interactive, Kaon v-OSK, marketing, mobile, mobile technology, partners, sales
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iPads Impact on Sales and Marketing
There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading
Posted in Hardware Trends, Marketing Guru, Sales Tools
Tagged Apple, B2B, Business, iPad, marketing, mobile devices, sales, Sales mobility, sales tools, tablets
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Marketing should be Sales’ BFF
In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading
Marketing Innovation
Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading
Close the Year on a Positive Note
Execute the Sales Fundamentals Whether the year has been great or not, it’s important to stay focused on the immediate task at hand; booking as much new business as possible in the last few buying days of the year (13 days to … Continue reading
Posted in Sales Tools
Tagged Business, customers, Fiscal year, fundamentals, sales, sales techniques, year-end sales
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The Year-End Push & Future Investment
Recently, I have been thinking a lot about my year-end and next year’s strategy for our sales team’s success. As the current year comes down to those final 30 days our thoughts always turn to “what can we do to … Continue reading
Posted in Sales Tools
Tagged budget, budget planning, budget re-investment, Business, end of the year, Investment, Management, Q1, Q4, re-investment, sales, sales tools
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