Tag Archives: sales tools

Video is Out, Interactivity is In

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading

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The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

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Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement

January 29, 2014 Byline by Gavin Finn published by  The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading

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Sales Enablement – Is There Anything More Important?

There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait, marketers will protest, Sales Enablement is only one of … Continue reading

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iPads Impact on Sales and Marketing

There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading

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The Year-End Push & Future Investment

Recently, I have been thinking a lot about my year-end and next year’s strategy for our sales team’s success.  As the current year comes down to those final 30 days our thoughts always turn to “what can we do to … Continue reading

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Personalized Sales Newsletters

I recently read a well written newsletter written by a sales manager from Oklahoma in the financial industry and it reminded me of an important fact that I had long forgotten: every sales professional needs to consider boosting their own … Continue reading

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