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Tag Archives: medical device
Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application
MAYNARD, MA – May 13, 2013 – Kaon Interactive, the leading provider of interactive 3D product sales and marketing applications, today announced that two of Kaon’s medical device customers won first place awards in the 2013 Diagnostic Marketing Association (DxMA) … Continue reading
4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading
Kaon CEO to Speak at HCEA Annual Meeting
Gavin Finn Shares Expertise on Interactive 3D Product Marketing for Medical Marketers MAYNARD, MA – June 21, 2012 – Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today that Kaon Interactive President and CEO Gavin Finn will … Continue reading
Posted in Trade Show Trends
Tagged 3D Products, BD, booth technologies, complex products, convention, exhibit technologies, exhibitors, HCEA, healthcare, interactive product marketing, Kaon, marketing, medical, medical device, medical marketers, medical marketing, product marketing, trade show experiences, Tradeshow
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B2B Marketing Budgets Up 6.8% in 2012
Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading
Is everyone tired on the trade show floor?
At a recent physician-focused trade show I couldn’t help but notice the mobile coffee carts littering the expo floor. Almost every major pharmaceutical and medical device company had an espresso, cappuccino, latté or hot chocolate to offer attendees. While baristas … Continue reading
Posted in Marketing Guru, Trade Show Trends
Tagged booth, Business, exhibitors, medical device, trade show
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