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- The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
- Why B2B marketers are risk averse (and therefore less effective than they could be)
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Tag Archives: marketing
The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading
Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
KAON INTRODUCES TOUCH FREE, GESTURE BASED V-WAVE™ FOR THE NEXT GENERATION OF B2B PRODUCT 3D DEMONSTRATIONS B2B Marketers Use Natural User Interface Technology to Captivate Prospects While Delivering Crucial Product Differentiation Messaging Las Vegas, NV – March 18, 2013 – EXHIBITOR 2013 … Continue reading
iMediaConnection: How to Lower Costs by Repurposing Content
How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading
Should Sales Training Be the Responsibility of Marketing?
Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading
Chief Marketer: Top 4 B2B Digital Content Strategies for 2013
Today’s B2B customers are driving the sales process and expect a more hands-on interactive experience. As a result, companies are looking for new ways to captivate and engage their customers to shorten the sales cycle and drive revenue. Here are … Continue reading
Ground Rules for Content Marketing Done Right
MarketingProfs’ head guru, Ann Handley, recently released 10 Ground Rules for Content Marketers, a post of blogging and marketing tips for players in the content marketing scene that I’d be remiss to not share—taking Ann’s tips to heart of course! … Continue reading
Kaon First to Bring 3D Product Models to Google Nexus 7 Android Tablet for B2B Marketing
Offers On-The-Go Interactive, Photo-Realistic Demonstrations for Large and Complex Products Kaon Interactive, the leading provider of 3D interactive product marketing applications, today announced the first fully interactive, real time 3D product demonstrations available on Google’s new Nexus 7 Tablet, via … Continue reading
Posted in 3D Products, Hardware Trends, Marketing Guru, News
Tagged 3d product, Android, B2B, B2B marketing, Cisco Systems, GE Industrial, Google Play, Google+, interactive, interactive marketing, iTunes, Juniper Networks, Kaon, Kaon 3D Product App, marketing, Nexus 7, product demonstrations, smartphones, tablets
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Interactive Marketing at Oracle Openworld 2012
With more than 450 partner and customer exhibits and hundreds of demos, the Oracle OpenWorld Exhibition Halls are a prime destination for tens of thousands of visitors during the show, and some of the worlds leading manufacturers are not only … Continue reading
Posted in Hardware Trends, News, Trade Show Trends
Tagged 3D Products, Cisco Systems, Fujitsu, IBM, Intel, iPad, Kaon, Kaon v-OSK, marketing, Oracle, Oracle OpenWorld
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What’s in the Box? Differentiating Your Telecom Products from Your Competition.
Marketers in the telecom and networking hardware industry have struggled for years to differentiate their products, while salespeople have struggled to clearly decipher what product within their portfolio is best suited for their customers’ needs. “At first glance, the physical … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D Products, CommScope, differentiate products, Digital Marketing Strategy, experiences, interactivity, iPad, Juniper Networks, Kaon Interacive, marketing, markting technologies, product launch, sales meeting, Telecom, Touch-scr, trade show
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The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
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3 Things that will Impress Your CMO
Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading
What is “Interactive Marketing”?
Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading
Kaon Enhances 3D Product Marketing Applications
B2B Product Marketers Can Now Give Better Visual Product Demonstrations On Mobile Devices, at Trade Shows or for Sales Demos Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today new enhancements to its Kaon 3D Product Models … Continue reading
Posted in 3D Products, News
Tagged 2D Product Models, 3D mobile app, B2B, differentiate products, experiences, interactive demonstrations, interactivity, iPad, iPhone, marketing, MITX Innovation Awards, mobile devices, product catalogs, Product marketers, products, sales, sales demos, salespeople, sell, shipping, trade shows, virtually, visual demonstrations
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