Tag Archives: Marketing Innovation

The World has Changed. B2B Marketers Need to Adapt.

Posted on October 17, 2012 by

When asked what innovations in marketing most B2B marketers are adopting, more often than not, “social marketing” initiatives top their lists. Facebook, Twitter, LinkedIn, and other social media offer a variety of ways to message to their target audiences. That’s great, … Continue reading →

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3 Things that will Impress Your CMO

Posted on August 7, 2012 by

Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading →

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Marketers Only Get One Chance to Make a First Product Impression

Posted on June 4, 2012 by

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading →

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Marketing Innovation

Posted on January 27, 2012 by

Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading →

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