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Tag Archives: market perception
Positioning and Differentiation – Why Consistency Matters
What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →
Posted in CEO Corner
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Tagged B2B, Brand, Business, Customer, Customer experience, Differentiation, market perception, marketing, Message, Perception, Positioning
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