Tag Archives: Customer

Cisco Blog: Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles

Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles Cisco Channels Blog–June 28th, 2012 Imagine you’re at a lunch meeting with prospective customers and they begin to ask you questions about the Cisco Nexus 5010 Switch. Wouldn’t it be … Continue reading

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Connecting with Customers through Social Media

It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies … Continue reading

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Positioning and Differentiation – Why Consistency Matters

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading

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Putting customers first

Whatever your opinions may be regarding the recent NY Times Op-Ed piece by Greg Smith, one aspect of his criticism of his former employer is chilling: His view that they put their own interests first, above those of their clients. … Continue reading

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Lead Gen Tracking Technologies for Trade Shows– What value do they bring?

Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been to the booth, whether you’re relying on … Continue reading

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Who comes first – Customers or Investors?

Balancing stakeholder value is a challenge for every business leader. This is especially true for public companies, who have to contend with the ever-present scrutiny of financial analysts, acting on behalf of the investing public (or so the theory goes.) … Continue reading

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